A non-profit promoting the use of a low-cost water filtration technology in Bangladesh uses census data to divide the population into groups based on socio-economic status and geography before marketing filtration options. They are engaging in:

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Audience segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. The non-profit's strategy of using census data to categorize the population by socio-economic status and geography for targeted marketing of water filtration options is a classic example of audience segmentation.

A Non-Profit Promoting the Use of a Low-Cost Water Filtration