Social marketing campaigns may use an upstream or downstream approach to change.
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Q11: A social marketing program is effective even
Q12: Only individual and interpersonal level theories can
Q13: When a social marketing campaign encourages individuals
Q14: Both theory and research can and should
Q15: The primary objective of social marketing is
Q17: Diffusion of Innovations and Social Cognitive Theory
Q18: The frequency of highly publicized behaviors, such
Q19: To improve contraceptive use, the Communication for
Q20: Compared to commercial marketing, the benefits of
Q21: Describe how social marketing differs from commercial
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