Direct measures of the Theory of Reasoned Action and Theory of Planned Behavior should be:

Question

Quizplus · Accepted Answer

Direct measures in the Theory of Reasoned Action and Theory of Planned Behavior should be strongly associated with intentions and behaviors, as well as with indirect measures. This is because direct measures assess specific attitudes, subjective norms, perceived behavioral control, and intentions that directly predict behavior.

Direct Measures of the Theory of Reasoned Action and Theory