Which of the following statements about direct-to-consumer advertising is true?
A) Direct-to-consumer advertising has had little effect on prescribing patterns of physicians.
B) Direct-to-consumer advertising has had little effect on consumer behavior.
C) Prozac, Viagra, and Claritin are household names as a result of direct-to-consumer advertising.
D) None of these statements are true.
Correct Answer:
Verified
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