Vertical integration occurs when the hospitality enterprise purchases a complementary, supporting, or leading company that is currently integrated or will become integrated with the existing hospitality company.

Question

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Vertical integration in the hospitality industry involves acquiring or merging with companies at different stages of production or distribution within the same industry, such as a hotel chain purchasing a tour operator or a food supplier, to create a more comprehensive service offering or to streamline operations.

Vertical Integration Occurs When the Hospitality Enterprise Purchases a Complementary