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Two Supermarkets, R and C, Want to Run a Promotional

Question 30

Multiple Choice

Two supermarkets, R and C, want to run a promotional on the same item. A market research firm provided the payoff matrix below, where each entry indicates the percentage of customers going to market R at the indicated prices of that item. Find the saddle value, and the optimum strategy for each store.
Two supermarkets, R and C, want to run a promotional on the same item. A market research firm provided the payoff matrix below, where each entry indicates the percentage of customers going to market R at the indicated prices of that item. Find the saddle value, and the optimum strategy for each store.   A)  60%; R sells the item at $1.85, C sells the item at $1.55. B)  60%; R sells the item at $1.55, C sells the item at $1.85. C)  50%; R sells the item at $1.85, C sells the item at $1.55. D)  50%; R sells the item at $1.55, C sells the item at $1.85.


A) 60%; R sells the item at $1.85, C sells the item at $1.55.
B) 60%; R sells the item at $1.55, C sells the item at $1.85.
C) 50%; R sells the item at $1.85, C sells the item at $1.55.
D) 50%; R sells the item at $1.55, C sells the item at $1.85.

Correct Answer:

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