In using the ideal room rate method, if the ideal rate is higher than your actual ADR, this indicates:

Question

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If the ideal rate is higher than your actual Average Daily Rate (ADR), it suggests that there might not be a sharp enough contrast between low- and high-priced rooms, indicating potential pricing strategy issues (A), and it could also point to poor salesmanship at the front desk (B), as they may not be effectively upselling higher-priced rooms or services. This does not necessarily mean the front desk is doing a good job upselling (C), which is why both A and B are correct, but C is false.

In Using the Ideal Room Rate Method, If the Ideal