At any given property, which of the following is a valid argument in favor of marketing for group business?
A) Group business represents a high percentage of the industry's occupancy
B) The individual guests within the group may spend more (have a higher worth) than regular guests
C) There are economies of scale or savings generated by selling and delivering a bulk of rooms to group business
D) All of the above are valid arguments
E) None of the above are valid arguments

Question

Quizplus · Accepted Answer

All of the options provided are valid arguments in favor of marketing for group business. Group business can indeed represent a significant portion of a property's occupancy, offering the potential for higher individual guest spending within the group, and economies of scale can be achieved through bulk sales and service delivery to groups.

At Any Given Property, Which of the Following Is a Valid