Early efforts at "brand-stretching:"
A) Resulted in a better business cycle
B) Encouraged chains to acquire other companies and brands
C) Created new trade organizations
D) Improved the RevPar of mid-scale hotels
E) All of the above except D
Correct Answer:
Verified
Q4: Casino hotels earn most of their revenue
Q5: Spas are widely available, but not profitable;
Q6: Which lodging company does not own, nor
Q7: Which of the following components would NOT
Q8: Budget hotels compete by:
A) Reinforcing the brand
Q10: REITS are:
A) Real Estate Investment Trusts -
Q11: Since the end of World War II,
Q12: A brand is successful when customers (guests)
Q13: Improving RevPar industrywide has brought rising amenities
Q14: Branding is about consistency more than about
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