The typical profile worked up by hotels on their guests is a psychographic one; demographic profiles (age, income, gender, etc.) are more difficult to create.

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Demographic profiles, which include easily quantifiable and objective data such as age, income, and gender, are generally simpler to create than psychographic profiles, which require understanding more subjective and complex aspects like personality, values, opinions, attitudes, interests, and lifestyles of guests.

The Typical Profile Worked Up by Hotels on Their Guests