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Why Are Licensing Agreements in Foreign Markets Beneficial to Disney

Question 15

Multiple Choice

Why are licensing agreements in foreign markets beneficial to Disney?


A) Licensees are able to meet customer needs by using Disney logos on products appropriate for the local market.
B) Disney is able to better distribute its U.S.-made products through local intermediaries in foreign markets.
C) Disney licensees have been trained in the United States and are able to balance corporate needs with local tastes.
D) Licensees in foreign markets are responsible for advertising upcoming Disney movies in the local media.

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