Wonder Cat Licensing
Wonder Cat is a popular new cartoon series created by the All Cartoon Channel (ACC). Currently, the only Wonder Cat items available for sale are shirts sold exclusively through the ACC website. The cartoon series is a big hit in China, and as a result ACC has been approached by a Chinese firm about a licensing agreement. ACC executives are considering the pros and cons of such an agreement before making any final decisions.
-Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?

Question

Wonder Cat Licensing 
Wonder Cat is a popular new cartoon series created by the All Cartoon Channel (ACC). Currently, the only Wonder Cat items available for sale are shirts sold exclusively through the ACC website. The cartoon series is a big hit in China, and as a result ACC has been approached by a Chinese firm about a licensing agreement. ACC executives are considering the pros and cons of such an agreement before making any final decisions.
-Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?

Quizplus · Accepted Answer

The likelihood of intellectual property theft or the potential for the licensee to become a competitor is a critical consideration before entering a licensing agreement, especially in international markets where legal protections may vary.