IKEA met with initial success in Japan by its willingness to suit local preferences and sell higher-quality furnishings than it did in its other markets.

Question

Quizplus · Accepted Answer

IKEA initially struggled in Japan due to a lack of understanding of local preferences and market demands, leading to its withdrawal in the 1980s before successfully re-entering in 2006 with a more localized approach.

IKEA Met with Initial Success in Japan by Its Willingness