Small Business Intermediaries
Mary's Mosaics is a small business in California that creates custom-designed decorative items from mosaic tiles and glass. The website created for Mary's Mosaics generates the majority of the firm's business, although the firm also sells items to U.S. retailers for domestic sale. Mary Boyd, the CEO of Mary's Mosaics, recently received an order from a Spanish retailer for $20,000 worth of mosaic items. Similar orders have been placed from importers in Australia, England, and Canada. Mary needs to identify appropriate foreign intermediaries for each market.
-Which of the following is most likely an important characteristic for the Canadian intermediaries used by Mary's Mosaics?

Question

Small Business Intermediaries 
Mary's Mosaics is a small business in California that creates custom-designed decorative items from mosaic tiles and glass. The website created for Mary's Mosaics generates the majority of the firm's business, although the firm also sells items to U.S. retailers for domestic sale. Mary Boyd, the CEO of Mary's Mosaics, recently received an order from a Spanish retailer for $20,000 worth of mosaic items. Similar orders have been placed from importers in Australia, England, and Canada. Mary needs to identify appropriate foreign intermediaries for each market.
-Which of the following is most likely an important characteristic for the Canadian intermediaries used by Mary's Mosaics?

Quizplus · Accepted Answer

For the Canadian market, the quality of the sales force and experience with target customers are crucial for an intermediary, ensuring they can effectively market and sell Mary's Mosaics' products to the right audience.