To assess market industry potential, a company planning to internationalize should do which of the following?
A) take action to eliminate deficiencies in the firm
B) determine the most desirable attributes in foreign business partners
C) develop a 3- to 5-year forecast of industry sales for each target market
D) determine how products or services may need to be adapted for each market
Correct Answer:
Verified
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Q14: When firm managers research the external business
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Q17: A product or service will most likely
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