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Happy Pet Internationalization

Question 36

Multiple Choice

Happy Pet Internationalization
Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into foreign markets. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize.
-Which of the following most likely supports the opinion of Beth Schultz over the opinion of Edward O'Neal?


A) Happy Pet sells high-quality organic dog and cat food made in California.
B) Happy Pet's Internet sales reflect a high demand for premium pet food in the EU.
C) Happy Pet's business plan includes gaining 75% of the pet supply market in the U.S.
D) Happy Pet's competitors have successfully branched into foreign markets.

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