A turnaway business report is useful to which member of the hotel management team?

Question

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A turnaway business report, which details instances when potential guests were turned away (often due to lack of availability), is useful for both the marketing and sales director and the front office manager. The marketing and sales director can use this information to understand demand and potentially adjust marketing strategies or rates. The front office manager can use the information to improve booking strategies, customer service, and possibly adjust room availability or overbooking strategies.

A Turnaway Business Report Is Useful to Which Member of the Hotel