Financial-service customers today appear to be more sensitive to the risk of losing their funds and are, therefore, less loyal in dealing with any one financial institution.

Question

Quizplus · Accepted Answer

The increasing awareness and concern over financial security, fraud, and economic fluctuations have made customers more cautious, leading to a higher sensitivity towards the risk of losing funds. This, in turn, affects their loyalty to any single financial institution as they seek the best options to safeguard their assets.

Financial-Service Customers Today Appear to Be More Sensitive to the Risk