Financial service firms will face a customer increasingly sensitized to differing terms of sale and more ready to transfer his or her business to the cheapest source for the quantity and quality of service desired.

Question

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With the rise of digital platforms and increased transparency in the financial services sector, customers have become more aware of the terms of sale and are more inclined to switch to providers that offer the best value for the desired service level and quantity. This trend pressures financial service firms to remain competitive in their pricing and service offerings.

Financial Service Firms Will Face a Customer Increasingly Sensitized to Differing