Focus Group is a form of:
A) questionnaire
B) field observation
C) experiment
D) survey
E) interview

Question

Quizplus · Accepted Answer

Focus groups are a qualitative research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. This method involves guided discussions and is more interactive and open-ended compared to structured interviews or surveys, making it a form of interview rather than the other options listed.

Focus Group Is a Form Of