How many follow-ups to the original mailing is the most efficient in terms of response rate?
A)zero
B)one
C)two
D)three
E)four

Question

Quizplus · Accepted Answer

Two follow-ups after the original mailing are the most efficient in terms of response rate. One follow-up may not be enough to capture the attention of the recipient, while three or more follow-ups may come across as annoying and decrease the response rate. Two follow-ups give enough chances for the recipient to respond without becoming a bother.

How Many Follow-Ups to the Original Mailing Is the Most