Professor Miller taped eight focus groups to examine citizens' attitudes toward park development.As a research methods student,you told her that an advantage of the focus group is that
A)focus group moderators need little skill.
B)focus group moderators can easily control the focus group's discussion.
C)focus group data tapes are easily analyzed.
D)focus groups have high face validity.
E)focus groups are easily to coordinate.

Question

Quizplus · Accepted Answer

Focus groups have high face validity, meaning that the data collected accurately reflects participants' attitudes and opinions. This is because focus groups allow for in-depth discussions and interactions among participants, providing rich and detailed data. However, the other answer choices are incorrect. Focus group moderators do require skills in managing group dynamics and stimulating discussion. Moderators cannot easily control the discussion as participants are free to express their own opinions. Analyzing focus group data can be time-consuming, and coordinating focus groups may require resources and effort.

Professor Miller Taped Eight Focus Groups to Examine Citizens' Attitudes