As Arsenio was performing a content analysis of the portrayal of transgender persons in popular magazines,he counted the number of times the word "transgender" appeared in the various articles.The word is an example of
A) unit of analysis.
B) manifest content.
C) latent content.
D) dependent variable.
E) unit of observation.

Question

Quizplus · Accepted Answer

The word "transgender" is a manifest content in the articles that Arsenio is analyzing, as it is a visible and tangible aspect of the text. Unit of analysis refers to the entity or element being studied, latent content refers to the underlying meaning or message behind the text, dependent variable refers to the outcome being measured, and unit of observation refers to the subjects or objects being studied.

As Arsenio Was Performing a Content Analysis of the Portrayal