Like other kinds of social research,one of the first steps in content analysis is to determine
A)the number of cases that the research will focus on.
B)the kind of medium that the analysis will focus on.
C)the units of analysis that the research will focus on.
D)the ease of accessibility of the subject matter.
E)the type of sampling for the research.

Question

Quizplus · Accepted Answer

Determining the units of analysis is a crucial step in content analysis as it helps to define what exactly will be analyzed within the content. The other options may also be important considerations, but they come after the decision of units of analysis.

Like Other Kinds of Social Research,one of the First Steps