A researcher studying pages in a newspaper article would be determining units of observation,not units of analysis.

Question

Quizplus · Accepted Answer

Units of observation refer to the individual entities being studied, in this case, the pages of a newspaper article. Units of analysis refer to the concepts or variables being measured within those entities. Therefore, in this scenario, the researcher is determining units of observation, not units of analysis.

A Researcher Studying Pages in a Newspaper Article Would Be