When the IT initiative will not likely create strong barriers to erosion and retaliation by competitors will degrade average industry profits, it must be shelved.

Question

Quizplus · Accepted Answer

If an IT initiative does not create strong barriers to entry or prevent competitors from easily replicating it, it may not provide a sustainable competitive advantage, leading to reduced industry profits and making it less viable to pursue.

When the IT Initiative Will Not Likely Create Strong Barriers