Which of the following is "the maximum amount of money the firm's customers are willing to spend in order to obtain the firm's product"?
A) Total value created
B) Customer willingness to pay
C) Firm cost
D) Supplier opportunity cost
E) None of the above

Question

Quizplus · Accepted Answer

Customer willingness to pay refers to the maximum amount of money that customers are willing to spend to acquire a product or service, which directly answers the question.

Which of the Following Is "The Maximum Amount of Money