In the off-season, a local football team hires a communications expert to set up interviews with the town's newspaper and radio stations. Owners are hoping this effort will increase the team's visibility and encourage more people to attend the games. This is an example of

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This scenario is an example of publicity, where the football team is seeking to gain media attention to increase its visibility and encourage attendance at games, without necessarily engaging in a two-way communication process with the public.

In the Off-Season, a Local Football Team Hires a Communications