If you were to examine a company's business practices to determine if it uses an integrated business communication model, which of the following would not be a consideration:
A) Communication focuses on building lifetime relationships.
B) Communication tactics are based on target audience research.
C) Messages are integrated across departments.
D) Databases are built primarily on sales figures.
E) One voice/one message is consistently used for all communication.

Question

Quizplus · Accepted Answer

An integrated business communication model emphasizes consistent messaging, audience research, and cross-departmental integration to build long-term relationships. It does not focus primarily on sales figures for database construction, which is more related to sales strategies than integrated communication practices.

If You Were to Examine a Company's Business Practices to Determine