A new organic food store has decided to add another brand of apples to its existing inventory. Three major contenders are under consideration. The store decides to hold a "food tasting" event for its customers to sample the various brands and give feedback on which apples they like best and why. This is an example of
A) quantitative research.
B) determination research.
C) "soft" measurement research.
D) "hard" measurement research.
E) "analytical" measurement research.

Question

Quizplus · Accepted Answer

This is an example of "soft" measurement research because it involves collecting subjective feedback from customers about their preferences and opinions on different brands of apples, which cannot be quantified easily.

A New Organic Food Store Has Decided to Add Another