The wine shop hires local television personalities to serve the wine at their Wednesday evening events. This is an example of

Name: The wine shop hires local television personalities to serve the wine at their Wednesday evening events. This is an example of
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Hiring local television personalities to serve wine at events is an example of buzz marketing, as it creates word-of-mouth promotion and excitement around the wine shop's events, encouraging attendees to talk about their unique experience.

The Wine Shop Hires Local Television Personalities to Serve the Wine