In December 2012, Australia introduced drab olive green packaging on cigarettes with large graphic health warnings. Brose et al (2014) studied the impact of this. Please indicate the results of their study.
A) Results of the study were inconclusive.
B) There was no effect on the purchase of cigarettes.
C) The new packaging was more likely to motivate the purchase of cigarettes.
D) The new packaging was less likely to motivate the purchase of cigarettes.

Question

Quizplus · Accepted Answer

The study by Brose et al. (2014) found that the introduction of drab olive green packaging with large graphic health warnings on cigarettes in Australia was less likely to motivate the purchase of cigarettes, indicating a positive public health impact.

In December 2012, Australia Introduced Drab Olive Green Packaging on Cigarettes