An activity associated with the customer relationship management process is
A)Designing a distribution network to deliver goods on time
B)Tailoring goods and services to meet the needs of customer groups
C)Designing manufacturing processes to create goods that customers want
D)Designing and implementing customer response procedures
E)Developing cross-functional product teams that include customers and suppliers

Question

Quizplus · Accepted Answer

Customer relationship management involves tailoring goods and services to meet the needs of customer groups, focusing on understanding and fulfilling customer requirements.

An Activity Associated with the Customer Relationship Management Process Is