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An Entrepreneur Is Absolutely Certain His New Company Will Sell

Question 46

Multiple Choice

An entrepreneur is absolutely certain his new company will sell 10,000 units. He has already determined the break-even point is 3,000 units. Should he launch the company, and why or why not?


A) Do NOT start the company because the risk is too high.
B) Launch the company because the risk of NOT reaching the break-even point is high.
C) Launch the company because there is little risk since the break-even point is well below expected sales.
D) Do NOT start the company because according to the calculation, the break-even point will not be reached.

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