The internet also brought along the forces of _____ as a way for manufacturers such as Dell and others, to directly solicit orders from consumers and deliver products directly, rather than relying on a global network of wholesalers and distributes/dealers as a way of bringing products to the market:
A) customization
B) personalization
C) build to order
D) individualized
E) none of the above

Question

Quizplus · Accepted Answer

Build to order (BTO) is the correct term for the process where manufacturers like Dell solicit orders directly from consumers and then produce products according to those specific orders, rather than producing in bulk for distribution through wholesalers and dealers. This allows for a more direct and potentially customized approach to manufacturing and selling products.

The Internet Also Brought Along the Forces of _____ as a Way