There are two basic ways of obtaining competitive advantage. What are they?
A) cost and differentiation
B) cost and placement
C) differentiation and placement
D) cost and quality
E) none of the above

Question

Quizplus · Accepted Answer

Cost leadership and differentiation are the two fundamental ways through which a company can achieve a competitive advantage. Cost leadership focuses on becoming the lowest cost producer in the industry, while differentiation involves making products or services unique and attractive to consumers.

There Are Two Basic Ways of Obtaining Competitive Advantage