The main distinguishing factor between hot and cool media is the
A) involvement required of the audience member
B) number of senses required in order to consume it
C) effects the media content have on the audience
D) era in history when the medium was developed

Question

Quizplus · Accepted Answer

The main distinguishing factor between hot and cool media, according to Marshall McLuhan's theory, is the level of involvement required of the audience member. Hot media are high-definition communications that demand less sensory involvement from the audience, whereas cool media are low-definition and require more active participation in filling in details.

The Main Distinguishing Factor Between Hot and Cool Media Is