Some researchers agree with Noelle-Neumann's view of the role of the media and claim that the media may provide the force behind the spiral of silence because it is considered a one-sided conversation, an indirect public form of communication where people feel helpless to respond.

Question

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Noelle-Neumann's Spiral of Silence theory suggests that individuals may remain silent on their views when they perceive they are in the minority, due to fear of isolation. The media plays a significant role in shaping perceptions of what the majority opinion is, thus influencing the spiral of silence by making certain views appear dominant or marginal. This one-sided nature of media communication can contribute to individuals feeling unable to respond or express dissenting opinions, reinforcing the spiral of silence effect.

Some Researchers Agree with Noelle-Neumann's View of the Role of the Media