When deciding between sending an e-mail or a physical memo to the members of the Sales Team announcing upcoming procedural changes, Tom chose e-mail because of the efficiency and timeliness with which it could be composed and distributed. Which of Weick's rules for processing equivocality is being applied?
A) duration
B) personnel
C) success
D) effort

Question

Quizplus · Accepted Answer

Weick's rule of duration states that the more time available to make a decision, the more likely it is that the decision will be equivocal. In this case, Tom chose to send an email because it could be composed and distributed quickly, which would give him less time to equivocate.

When Deciding Between Sending an E-Mail or a Physical Memo