The deep-seated set of principles that guides the organisation to develop its interdependence with its stakeholders, and grows through successive implementation of sustainable development practices is termed 'sustainability orientation'.

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Sustainability orientation refers to the fundamental approach or mindset within an organization that prioritizes sustainable development, focusing on creating a balance between economic, social, and environmental goals. This orientation guides the organization in developing its relationships with stakeholders in a manner that promotes long-term sustainability and interdependence.

The Deep-Seated Set of Principles That Guides the Organisation to Develop