When the Marketing Department of Alpha Electronics Emphasises That 'We're

When the marketing department of Alpha Electronics emphasises that 'We're happy when you're happy' in their advertising, they are:

A) utilising a symbolic statement to communicate their value
B) communicating the company's values to customers
C) using a slogan to present their values to customers and employees
D) utilising a hero for the purpose of conveying values
E) using customers to harass the employees.