Cash flow is generally considered more important in finance than profits because:

Name: Cash flow is generally considered more important in finance than profits because:
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Cash flow is crucial for a business's operations because it represents the actual amount of money available to the company to pay expenses, such as bills and salaries. Profits, on the other hand, are an accounting concept and may not reflect the cash available, as they can include non-cash items like depreciation.

Cash Flow Is Generally Considered More Important in Finance Than