The _____, developed by communication scholar Everett Rogers, explains how cultural practices can be changed-largely due to communication.

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The Diffusion of Innovations Theory, developed by Everett Rogers, explains how, why, and at what rate new ideas and technology spread through cultures, largely due to different channels of communication. This theory is particularly relevant in understanding how cultural practices can be changed or adopted over time.

The _____, Developed by Communication Scholar Everett Rogers, Explains How