Reprise Electronics, a conglomerate that manufactures and sells all kinds of electronic goods under several brand names, currently has separate Web sites for each of its brands. The company decides to bring all of the Web sites together through a single site that, in addition to providing links to the brand pages, will also provide general information about how to select electronic merchandise and informational pages about the Reprise company today and its management team. This is an example of adding

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By consolidating its brand websites into a single site that offers links to individual brand pages along with general information about the company and its products, Reprise Electronics is creating a portal. A portal serves as a main gateway through which a user can access various related but distinct webpages or brands.

Reprise Electronics, a Conglomerate That Manufactures and Sells All Kinds