In selling directly, manufacturers may encounter a similar problem to that of B2C, namely ________ with the regular distributors, including corporate dealers.

Question

Quizplus · Accepted Answer

The correct term for the issue manufacturers face when selling directly, which can upset their relationship with regular distributors, is "channel conflict." This occurs because the manufacturer is competing directly with its own distribution partners for the same customers.

In Selling Directly, Manufacturers May Encounter a Similar Problem to That