In the consumer decision process, which of the following roles ultimately makes the buying decision or any part of it?
A) buyer
B) initiator
C) influencer
D) decider
Correct Answer:
Verified
Q6: Personalization matches services, products, and advertising content
Q7: Universal services increase customer loyalty through personalization.
Q8: The aim of market research is to
Q9: Ad spawning refers to ads that appear
Q10: Search engine tuning increases site rank on
Q12: Which of the following CDSS support facilities
Q13: EC businesses generate user profiles in each
Q14: Examples of personalization include
A) notifying a customer
Q15: Using cookies to "sell under the guise
Q16: Finding information and knowledge that describe the
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