As the volume of customers, products, vendors, and information increases, it becomes uneconomical, or even impossible, for customers to consider all relevant information and available products and services. The practical solution to handling such information overload is to
A) use permission marketing.
B) use software or intelligent agents.
C) increase the use of ad agencies.
D) design Web sites with minimal content.
Correct Answer:
Verified
Q19: Which of the following major factors is
Q20: Customer movements on the Internet best describes
A)
Q21: Banner ads that appear when a predetermined
Q22: An ad that appears underneath the current
Q23: Tracking how long viewers watch an advertisement,
Q25: The final phase in the generic purchasing-decision
Q26: _ is online advertising that focuses on
Q27: _ is a way of measuring what
Q28: _ is a marketing arrangement by which
Q29: _ is a free Internet news service
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