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As the Volume of Customers, Products, Vendors, and Information Increases

Question 24

Multiple Choice

As the volume of customers, products, vendors, and information increases, it becomes uneconomical, or even impossible, for customers to consider all relevant information and available products and services. The practical solution to handling such information overload is to


A) use permission marketing.
B) use software or intelligent agents.
C) increase the use of ad agencies.
D) design Web sites with minimal content.

Correct Answer:

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