Product buying motives are reasons consumers purchase one product in preference to another.
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Q26: New discoveries may come and go, but
Q27: A core set of values created early
Q28: Attitudes are learned and are therefore dynamic.
Q29: The connection between attitude and behavior includes
Q30: Values are used consciously in decision-making, but
Q32: Consumers are more loyal to brand name
Q33: Large-ticket purchases, such as automobiles and appliances,
Q34: When two products meet the same criteria,
Q35: Design preferences in consumer products reflect personal
Q36: When an individual affiliates with more than
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