Which of the following is FALSE concerning communication activities at Hallmark?
A)Most of the target market is made up of women consumers.
B)Expansion into international markets has revealed that message appeal is largely influenced by cultural values.
C)In recent years, card offerings have become more streamlined to appeal to typical Americans.
D)Internal communications with employees have been enhanced through the company's intranet and printed news documents.

Question

Quizplus · Accepted Answer

Hallmark has actually been expanding its card offerings to be more diverse and inclusive, recognizing that not all Americans have the same experiences and backgrounds. They have added cards for occasions like same-sex marriages and blended families.

Which of the Following Is FALSE Concerning Communication Activities at Hallmark