The central selling point in a persuasive message
A)appears only once in the message and should, therefore, be carefully placed for best effect.
B)is usually price.
C)can be thought of as the message's theme and appears throughout the message as a common thread.
D)appears only in the attention and action stages.

Question

Quizplus · Accepted Answer

The central selling point in a persuasive message is the message's theme and should appear throughout the message as a common thread. This helps to reinforce the main point and make it more memorable for the audience. A persuasive message should be focused on one central theme to be most effective, rather than scattered with multiple selling points.

The Central Selling Point in a Persuasive Message